A successful offline esports business
01 / CaseGaming club · 29 PCs · audience across 5 language segments
We replaced three marketing contractors with an AI marketing department — an orchestrator plus specialist agents — and added three functions the team never had: coordination, end-to-end analytics, and trend-watching.
Built on data: we analysed the full customer history — 4,750 customers — and found ≈9% of them (VIPs) drove ≈65% of revenue. Budget and content refocused on keeping VIPs and finding their lookalikes, inside a closed loop — campaigns → data → analytics + trends → decision → optimisation — that keeps lowering the cost of acquisition.